We carry several facial serums, and the most common mistake is buying three and putting them all on at once. Here is how to actually use them.
What each one is for
| Serum | Price | Main job | When |
|---|---|---|---|
| Hyaluronic Acid | $30.00 | Hydration | Morning and night — plays well with everything |
| 10% Niacinamide | $23.99 | Pore appearance, tone, barrier | Morning or night |
| Vitamin C | $20.00 | Brightness, antioxidant | Morning |
| Retinol + Peptide | $29.90 | Texture, even appearance | Night only |
The order rule, which is simple
Thinnest to thickest. Water-based serums go on before oils and creams. Cleanser → toner → serum(s) → moisturiser → (morning) sunscreen.
If you use two serums in one session, apply the thinner one first and give it a minute to absorb before the next.
A routine that works
Morning
- Gentle Cleansing Gel
- Toner, if you use one
- Vitamin C serum — antioxidants make most sense in the morning
- Hyaluronic acid serum
- Moisturiser
- Sunscreen — the single highest-value step in any routine
Evening
- Cleanse
- Retinol serum — on retinol nights
- Hyaluronic acid serum, if your skin wants more comfort
- Moisturiser
Niacinamide fits in either session. If you are also using retinol and find your skin getting sensitive, put niacinamide in the morning and keep the evening for retinol alone.
What not to do
- Do not use vitamin C and retinol in the same session. Both are actives, and together they are a common cause of irritation. Vitamin C in the morning, retinol at night.
- Do not start three new products at once. If your skin reacts, you will have no idea which one did it. Add one product, give it two weeks, then add the next.
- Do not use retinol every night from day one. See the retinol article.
- Do not skip the moisturiser because you used a hydrating serum. Hyaluronic acid draws water; a moisturiser helps hold it there. On its own in dry air it can leave skin feeling tighter, not better.
- Do not skip sunscreen, especially on retinol or vitamin C.
If you are buying one serum, buy this one
Hyaluronic acid. It is the lowest-risk, most universally tolerated product of the four — no actives, no sun sensitivity, no pregnancy concern, suits essentially every skin type. If your skin is unhappy and you do not know why, simplifying down to a cleanser, hyaluronic acid and a moisturiser for two weeks is usually more useful than adding anything.
Honest expectations for all of them
These are cosmetics. They affect the appearance of skin. None of them treat acne, rosacea, eczema, melasma or any skin condition, and none make permanent structural changes. Our product pages say so, and so do we.
Skincare works on a scale of months, not days, and consistency beats intensity every time. If you have a skin condition that is bothering you, a dermatologist will do more in one appointment than a shelf of serums.
Two things to check before buying
- The Vitamin C serum contains fragrance. The niacinamide serum is fragrance-free. If fragrance is a problem for your skin, that decides it.
- Pregnant or nursing? Skip retinol entirely and ask your doctor.
All are for external use only. Avoid contact with eyes. Discontinue use if irritation occurs.




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